Brian D. Fergemann

Brian Fergemann is a key partner in Winston & Strawn’s advertising, marketing, and privacy law group that is ranked in Band 1 in Illinois in the Media & Entertainment: Transactional category and is a “recognized firm” nationally in the Advertising: Transaction & Regulatory category by Chambers USA. Mr. Fergemann was personally recognized as an “Up and Coming” attorney in Illinois in the Media & Entertainment: Transactional category. Clients noted his ability to “steer us away from anything high risk and any potential issues” and described him as “one of the top promotional lawyers in the Chicago area” (Chambers USA 2014).

Mr. Fergemann counsels major national consumer product companies and retailers and their advertising and promotion agencies on a wide range of advertising, marketing, social media, e-commerce, and general intellectual property issues. Mr. Fergemann also has extensive experience advising clients in negotiating and drafting agency-client agreement, high-level talent agreements, and sponsorship agreements.

In addition to counseling, Mr. Fergemann has represented clients in connection with governmental investigations by the Federal Trade Commission and various state attorneys general involving allegations of false advertising and deceptive or unfair business practices, and has represented numerous clients before the National Advertising Division (NAD) of the Council of Better Business Bureaus.

Mr. Fergemann is the editor of the firm’s Advertising, Marketing and Privacy Law News blog. He is also legal counsel to the Chicago Advertising Federation and represents the firm in its association with AdLaw International, an international association of preeminent advertising and marketing attorneys.

Mr. Fergemann is also a regular speaker on advertising issues at national and international advertising and marketing law conferences.

Mr. Fergemann received a B.A., cum laude, from Michigan State University in 1996 and a J.D. from the University of Virginia School of Law in 1999, where he was on the editorial board of the Virginia Journal of International Law.

Mr. Fergemann is Vice Chair of the Board of Directors of The Night Ministry, a non-profit organization that serves homeless youths and adults in Chicago.

Good to know

Areas of Practice 1) Advertising, 2) Consumer Protection, 3) and Entertainment Disputes, 4) Advertising, 5) Promotions & New Media Counseling and Transactions, 6) Antitrust / Competition, 7) Brand Enforcement/ Trademark Litigation, 8) Intellectual Property and 9) Litigation
Law School University of Virginia School of Law, J.D.,1999
Admitted Year 1994
Education Michigan State University, B.A., 1996
Bar Member / Association Illinois State Bar Association
Most recent firm Winston & Strawn LLP
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