Craig R. Tractenberg

Craig is a skilled international litigator who handles complex business disputes involving intellectual property, licenses, business torts and insolvency issues. He focuses on franchise companies’ development and expansion. He has represented individuals, companies and governments in litigation before state and federal courts and in international arbitration forums such as AAA, the International Centre for Dispute Resolution (ICDR) and the International Centre for Settlement of Investment Disputes (ICSID).

His practice centers on developing and protecting the financial and brand equity of franchise companies, real estate projects and energy projects. For franchise companies, he regularly structures new franchise programs, many of which are international. He also defends and enforces franchise agreements. He has also served as special counsel to franchise companies.

Craig has successfully prosecuted several injunctions against unfair competition and trademark infringement in federal courts. He also has more than 30 years of experience defending franchise companies against claims by franchisees for fraud and business torts.

Craig obtained a favorable jury trial verdict in a complex fraud scheme. After the jury trial success, related cases were mediated into settlements totaling several millions of dollars.

Craig has prosecuted or defended fraud, defamation and unfair competition cases and also enforces and defended trade secrets and restrictive covenants in state and federal courts.

In international work, Craig successfully defended the Republic of Turkey against an investor claim before the International Centre for Resolution of Investor Disputes in Paris. This followed the successful defense of the Republic of Turkey before the International Chamber of Commerce Court of Arbitration in Geneva. He also successfully represented a claimant U.S. company in an intellectual property licensor’s claim brought against a Brazilian licensee before the ICDR. He has also taken U.S. franchises overseas.

Good to know

Job Types Partner
Areas of Practice 1) Franchising, 2) Licensing & Distribution, 3) International and 4) Litigation
Law School Temple University Beasley School of Law (J.D.,1981)
Education LaSalle University (B.A.)
Bar Member / Association New Jersey State Bar Association,New York State Bar Association,Pennsylvania State Bar Association
Most recent firm Fox Rothschild LLP
LinkedIn Profile https://www.linkedin.com/in/tractnumerouno
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