Dana S. Gross

Dana S. Gross is an associate in Morgan Lewis's Intellectual Property Practice. His practice focuses on a range of intellectual property matters in the areas of trademarks, domain names, copyrights, trade secrets, unfair competition, advertising, consumer protection, social media, and the Internet.

Mr. Gross regularly counsels clients in a variety of industries regarding all facets of international trademark portfolio management, including advising and assisting clients with the clearance, registration, protection, exploitation, and enforcement of brands on a worldwide basis. He also regularly counsels clients on matters associated with copyright, advertising, consumer protection, and privacy law and assists clients with implementation of copyright compliance programs and preparation of online terms of use and privacy policies. Mr. Gross also advises clients on compliance with U.S. Federal Trade Commission and state consumer protection regulations.

In addition, Mr. Gross counsels clients on domain name policy, registration, and enforcement matters. He actively monitors policy developments at the Internet Corporation for Assigned Names and Numbers (ICANN) and advises clients regarding the ever-changing world of the Internet. Mr. Gross's experience includes managing a Fortune 100 company's portfolio of approximately 4,000 domain names; assisting clients with the implementation of domain name registration policies and programs; counseling clients on the registration and enforcement policies of country code registry operators; drafting and filing complaints under the Uniform Domain-Name Dispute-Resolution Policy (UDRP) with both the World Intellectual Property Organization (WIPO) and the National Arbitration Forum (NAF); and advising clients on all facets of ICANN's new generic top-level domain (gTLD) program.

Mr. Gross also regularly assists clients with the intellectual property aspects of corporate transactions, drafting and negotiating sales agreements, licenses, assignments, and other related documents, and advises clients on IP ownership, software, privacy, data protection, and franchise issues. He also frequently assists banking clients securitize their interests in IP collateral and drafts and negotiates the IP provisions of credit facilities and associated security documents on behalf of both borrowers and lenders.

Mr. Gross also counsels clients on trademark, unfair competition, counterfeiting, and copyright infringement matters, and has assisted with an appellate matter related to the application of an international trademark treaty in the U.S., as well as the defense of a National Advertising Division (NAD) false advertising complaint.

Mr. Gross is active in the International Trademark Association (INTA) and has hosted an INTA roundtable on ICANN's new gTLD program entitled, "gTLDs: Status, Process and How is It Working?".

Prior to joining Morgan Lewis, Mr. Gross was an associate at a law firm in New York City, where he practiced in both the corporate finance and intellectual property practice groups.

Mr. Gross received his J.D. from the Duke University School of Law in 2004, where he was a member of the Duke Law Journal. Before attending law school, Mr. Gross worked for Senator Robert C. Byrd of West Virginia as a staff assistant, press aid, and legislative correspondent. Mr. Gross received his B.A., magna cum laude, in history from Brandeis University in 1998.

Mr. Gross is admitted to practice in the District of Columbia and New York and before the U.S. District Courts for the Southern and Eastern Districts of New York.


Good to know

Areas of Practice 1) Intellectual Property, 2) Copyright and 3) Trademarks
Law School Duke University School of Law
Education Brandeis University (B.A., 1998)
Bar Member / Association State Bar Of District of Columbia, State Bar Of New York
Most recent firm Morgan, Lewis & Bockius LLP
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