Gregg F. LoCascio

Gregg LoCascio

is one of the leaders of the Firm’s intellectual property practice.

Gregg routinely serves as lead trial counsel for clients on major intellectual property and commercial litigation matters. Over the past several years, he has repeatedly obtained successful results for Firm clients and has been recognized by Chambers, Managing IP and other publications for his courtroom skills and experience.

In the past two years, Gregg tried two cases to successful jury verdicts, a successful bench trial, and three Federal Circuit appeals. Those included a complete defense verdict for Honeywell in a jury trial over chemical foam blowing agents and a four-week patent infringement trial for Schlumberger subsidiary WesternGeco that resulted in a $105 million verdict and a finding by the jury that all four WesternGeco patents were valid and willfully infringed. Through post-trial motions, Gregg also obtained a permanent injunction for the client and additional damages pushing the judgment to over $120 million. He recently obtained two Federal Circuit affirmances of earlier trial wins, one upholding a jury verdict invalidating a competitor’s patent and another stemming from a $50 million jury trial win he obtained for Siemens Medical Systems. Gregg also received considerable press coverage for his role as lead counsel in the Equal v. Splenda false advertising case, which ended Splenda’s “made from sugar” campaign and led to a favorable settlement after the jury reached a verdict involving “substantial damages” in Equal’s favor. His false advertising practice includes competitor suits, defending putative consumer class actions, and NAD challenges on behalf of clients that include Abbott, Verizon, and Carfax.

Gregg’s ability and success have been repeatedly recognized in industry publications and awards. Most recently, Gregg was named Washington D.C.’s 2013 “Intellectual Property Litigator of the Year” by Managing Intellectual Property. Chambers USA, America’s Leading Lawyers for Business notes that Gregg is a “superb trial lawyer” with “a good talent for talking to our management and taking on board their concerns” and The Legal 500 U.S. has noted that he is “highly regarded for his trial expertise in front of a jury” when representing both plaintiffs and defendants. Intellectual Asset Management praised his “strong track record of success” and described him as “a legitimate first-chair trial lawyer who is impressive from top to bottom” and “adept at handling many different types of technology” in its selection of Gregg for its World’s Leading Patent Practitioners guides. He was also previously recognized by both The National Law Journal— as one of “Washington’s Rising Stars” — and Law360 — as one of the ten Intellectual Property Lawyers to watch in the country — for his trial skills and experience.

Gregg has a proven track record of preparing complex, challenging cases for trial and winning those cases in front of a jury. He both understands technical issues and has the ability to effectively communicate them in a straightforward and understandable manner. The National Law Journal recognized his skill in this area, noting that “all [of his] courtroom experience has helped LoCascio, a trained engineer, hone his ability to explain complex technology to judges and juries.”

Gregg counsels and represents companies of all sizes across various fields and industries, involving advanced technologies as varied as seismic surveying, photo uploading and manipulation software, neurological magnetic resonance imaging, industrial control software, engine emission catalysts, genetically modified crop technology and fiber-optic transmission networks. He routinely serves as lead trial counsel in federal and state courts and arbitrations nationwide. He is admitted to practice before the United States Patent and Trademark Office and has successfully argued multiple appeals before the United States Court of Appeals for the Federal Circuit.

Gregg also has significant experience and interest in trademark and false advertising litigation. He has served as lead counsel in trademark and false advertising suits on behalf of both plaintiffs and defendants. He routinely defends clients accused of false advertising under the California Consumer Legal Remedies Act, similar statutes in other states, and other tort claims in putative class actions. Recently, Gregg successfully opposed class certification in a “natural” false advertising case under the CLRA for Abbott. He has also appeared in multiple challenges before the National Advertising Division and the National Advertising Review Board.

Gregg provides legal counseling and has handled trials for individuals and organizations on a pro bono basis.

Good to know

Areas of Practice 1) Intellectual Property, 2) Litigation, 3) Commercial Litigation, 4) Patent Infringement Litigation, 5) Copyright, 6) Trademark, 7) Internet & Advertising Litigation, 8) Advertising and 9) Marketing & Promotions
Law School University of Notre Dame Law School, J.D., 1995 cum laude
Education Virginia Polytechnic Institute and State University, B.S., Mechanical Engineering, 1992
Bar Member / Association State bar of District of Columbia,State bar of Virginia
Most recent firm Kirkland & Ellis LLP
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