Jeffrey M. Becker

Jeff Becker, a partner with the firm of Haynes and Boone, is currently regarded as a Texas Band 1 trademark and copyright attorney by Chambers and Partners (2010-2014) and is one of only ten trademark attorneys in the country who has been repeatedly, nationally recognized for his experience on both “Prosecution and Strategy” and “Enforcement and Litigation” work by World Trademark Review’s WTR 1000. Following years of serving his firm as the Chair of its Trademark Practice Group and Intellectual Property and Technology Transactions Section, he now focuses his time on the legal aspects of brand management, helping companies develop trademark enforcement policies, clearing their marks for use, registering those marks here in the U.S. and abroad, commercializing marks through licenses and merchandising agreements, assessing infringement risks, enforcing their trademark rights against others and defending them against allegations of infringement. Although a significant amount of Jeff’s time is spent on litigating Oppositions and Cancellations within the U.S. Trademark Office’s Trademark Trial and Appeal Board, much of his work involves internet related issues, such as domain name cybersquatting and keyword advertising, as well as advising companies on the new gTLD’s currently being launched. Additionally, as a member of the Social Media Practice Group, Jeff counsels clients on emerging technology and branding trends in social media.

As an experienced copyright lawyer and a registered patent attorney, Jeff combines his experience in trademark matters with his patent and copyright experience to assist clients in the overall protection of their products, and clearing those products before launch, especially in the areas of design patent, copyright and trade dress.

Jeff is active with the International Trademark Association (INTA) where he chaired the Adjunct Professor Special Interest Group for four years and now serves on the Government Officials Education and Training Committee. On November 8, 2007, INTA, in recognition of his work with the Adjunct Professor Special Interest Group, awarded him its prestigious 2007 Volunteer Service Award for the Advancement of Committee Objectives.

Jeff is a frequent speaker on intellectual property and Internet legal issues and was selected by Chambers USA Guide to America's Leading Lawyers for Business as an "Intellectual Property: Trademark & Copyright Leading Lawyer" (2004-2012), by Texas Monthly as a "Texas Super Lawyer" (2003-2013), and by The Best Lawyers in America for Technology Law (2010-2014), Intellectual Property and Trademark Law (2012-2014) and Litigation - Intellectual Property (2014). In ranking him as a nationally ranked trademark professional (2011-2013), World Trademark Review reported that Jeff is "devoted to his clients' interests and provides exceptional, comprehensive advice." Jeff is AV® Peer Review Rated Preeminent by Martindale-Hubbell® Law Directory.

In addition to his law degree, Jeff holds a B.S.M.E. in mechanical engineering.

Good to know

Areas of Practice 1) Trademarks, 2) Advertising and Brand Management, 3) Internet, 4) E-Commerce and Domain Names, 5) Social Media, 6) Intellectual Property Litigation, 7) Trade Dress, 8) Design Patents and Product Clearance, 9) Trademark Cancellations and Oppositions and 10) Licensing
Law School University of Texas School of Law (J.D., 1990)
Admitted Year 1990
Education University of Texas at Austin (B.S.M.E., 1987)
Bar Member / Association Texas State Bar Associations
Most recent firm Haynes and Boone, LLP
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