Lisa Martens is a partner in the Intellectual Property Practice Group in the firm's San Diego (Del Mar) office.

Ms. Martens' practice focuses on the protection and enforcement of brands for clients ranging from start-ups and emerging companies to Fortune 500 corporations. She has particular expertise in the food service, healthcare, e-commerce, semiconductor, sporting goods and retail clothing industries.

Ms. Martens counsels clients on a variety of trademark issues, including the development of U.S. and foreign trademark portfolios, global brand strategy, and licensing. She has also successfully handled numerous domain name disputes in the U.S. and worldwide. In addition, Ms. Martens regularly provides advice on advertising substantiation and rights of publicity and has successfully litigated false advertising and right of publicity cases in federal court.

Ms. Martens has substantial experience bringing and defending enforcement and litigation matters before the Trademark Trial and Appeal Board (TTAB), the National Advertising Division (NAD) of the Council of Better Business Bureaus, and in state and federal district courts related to trademarks, copyrights, unfair competition, anti-counterfeiting, and false advertising.