28 Results in category Featured

Top 10 Reasons Attorneys Should Always Accept Invitations to Appear on Panels

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Oftentimes, attorneys are asked to speak at an industry conference or seminar. I advise that attorney to offer his or her assistance in assembling and moderating a panel of experts in lieu of the solo speaking engagement. Why do I push for the panel? Doesn't it take some of the spotlight away from the attorney?

The reason is that moderating a panel offers a number of business development opportunities that would be unavailable if the partner were alone on the podium.

There are inherent advantages in our attorneys being able to invite referral sources, clients and prospective sources of business to be on our panel. My "ultimate panel" is as follows:

Moderator: chairman of one of our ...

A Strategy for Long-Term Content Promotion for Law Firms

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Many law firms began to adopt content promotion as part of their overall social media strategies. However, the growth of content promotion brought many negative connotations to the name of ‘promotions.’ The biggest problem with most content promotion strategies that law firms have is the push for quick results, instead of an investment in a long-term plan.

Yes, content promotion can provide quick boosts and great short-term results. Unfortunately, those results appear as quickly as they can sublimate into the sunset. If you plan on investing in content promotion, then you shouldn’t waste successes; instead use them to build your network, social media assets, and brand.

You finally crea ...

14 Things That PPC Management Companies Like Law.net Need to Know Before Starting Work for a Law Firm PPC Client

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1. Who is the decision maker for the client? Frequently you will work with numerous people who represent your client. They may all have valuable input, but you need to agree on which one is in charge. Who has the final say if a decision needs to be made? If you don’t determine this before moving forward, any answers you get to the following items may come into question if there is a problem down the road.

2. What are the fees and terms? You need to have a contract that outlines how much the client has agreed to pay and what they get in return. You also need to include a minimum time commitment to ensure that you have enough time to properly optimize the campaigns and try to meet the clien ...

Top 6 Reasons You Should Purchase PPC Keywords for Your Law Firm Name

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At first, the argument that you don’t need to buy ads for your brand if you rank organically makes sense. Why would you purposely buy ads that will (generally) be displayed above your organic positions and pay for clicks on keywords that you could get free clicks on? Why would you spend time and money managing a campaign with your brand keywords when you have organic positions for them? But is this really true? Are you wasting your money on brand ads when you have organic positions? I’m going to convince you the answer is no. You should buy brand keywords, regardless of how strong your organic positions are. Here’s why….

Ads and organic positions have a symbiotic relationship. Many peopl ...

How Lawyers Can Spend Less Money on PPC and Get the Same Results

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PPC management is just like any other practice, such as SEO or even nutrition, in which there are many ways to accomplish a goal and everyone has an idea of the best way. We spend a lot of time talking about what to do and how to do it. And when all of those ideas find themselves in the same PPC campaign, it’s usually a disaster.

If you’ve ever looked at a new client’s account only to find that they have added every keyword in every match type and every possible word order plus they are running 10 ad variations at once and have their campaigns day parted to the point that you need a decoder ring to figure out when the ads actually run, you know what I’m talking about. Your campaigns may n ...

Is Your Law Firm Being Proactive About Your Link Acquisition Strategies?

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New components and signals from social aggregation, diverse & natural linking portfolios, social sharing & Facebook Likes as wells as traffic and influence can absolutely differentiate your incoming links from that of a competitors. If a link in a relevant piece of content builds traffic to your site, or better yet residual traffic values, then that link is actually doing its job … it’s sending a user to your site.

That’s what links were originally intended to do; help a user navigate or find a new site from a site or published content that is relevant to the target site. Somewhere along the way, linking was misconstrued as a ranking manipulator.

So, how do we find the best of ...

Link Building Guidelines for Law Firms

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1. Quality Content/Linkbait

What does your content say about your product or service? Is it clear and concise? Keep in mind, linkbait is more than a press release. Blog posts, infographics and videos are just as, if not more, effective.

Is your linkbait relevant to your audience? You have a target audience. Cater to them. Give them something useful – something that will make their lives better. Teach them something they don’t already know. They will then rely on you for information and continue buying your product or service.

Is your content authentic? Give your audience a unique look at a current trend or topic that relates to your brand. What do they know that they didn’t know bef ...

Optimizing Local SEO for Law Firms

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Since law firms often rely heavily on local interest in their firm, placing high on Google’s local ranking is crucial. But let’s say that you’re not, that given the relevant key words associated with your business and location, you simply aren’t showing up: what to do?

First, check to see if there are duplicate listings for your business. Google will lower the relevancy of a business that has multiple listings, so simplify matters by posting only one local listing. Search out other listings through a query of your business name or address, or variants of your name and phone number.

Listings that include former addresses or former numbers don’t only lower your ranking with Google, but t ...

5 Tactics for Attorneys to Increase Conversion Rates

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Converting a visitor to a customer takes all the nuance and subtlety of fly fishing, and like fishing there are some basic principles to hold to that will make it all come together.

Testimonials: Visitors are skittish. They know the web is a big place and a lot of bad stuff goes down in it, and further, that their money is hard earned. They are easily confused, easily spooked, and want, more than anything, a friendly face with a smile they can trust to let them know it is okay, they are making the right choice, there is nothing to fear. Instilling this trust will work if you can encourage your current customers to express gratitude in the form of testimonials, either with a write up, pref ...

25 Top Attorney SEO Questions

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What’s the Difference Between SEO and SEM?
Is SEO Necessary To Have a Website?
A Company I Talked With Guarantees Me First Page Rankings. Is That Possible?
How Long Will it Take to Gain Good Ranking for A Given Keyword Phrase?
Why is our PageRank the Same Despite Having Built Links to Our Website?
Do I Have To Use SEO For all Blog Posts?
What Differentiates Local SEO and Traditional SEO?
What are white hat and black hat SEO?
How can I measure my Google search rank?
What can I do to increase my rank in non-Google search engines?
What is PageRank?
What is a Robots File?
What is an Organic Search Result?
How Does Social Media Activity Affect My Ranking?
What is ...