28 Results in category Featured
3 Not So Secret Tricks That Law Firms Can Use to Get Their Websites to Rank Highly in Google
in Featured
A certain percentage of the world (and attorneys are part of this world) believes that there are a series of “secret rules” and shortcuts to success. There are no shortcuts to success and really never have been. Now and then, people discover a little trick that may work for a few weeks or months, but Google is a giant company with lots of smart people dedicated to finding these tricks. Once they are found, they are immediately stopped. Your site will be penalized, and your competitors who are following the rules will quickly rise up the rankings way beyond you.
The Good News
I have been promoting law firms and other legal sites for almost two decades now, and I can tell you that there ...
5 Tips for Law Firm Website Content
in Featured
When people are searching for an attorney online, they generally want more than just an attorney. They want answers about something in particular:
A divorce and custody of their children,
Their rights in a business deal gone bad,
How to pay for medical expenses when they are injured by someone else.
Some attorneys believe that putting their biography online which lists their law school, bar admission and the fact that they enjoy hiking on the weekends is all that is necessary to attract clients and keep their law firm busy.
This could not be further from the truth. The most successful attorneys understand that it is important to have a great deal of information out there about ...
Why Attorneys Need to Self-Market
in Featured
In an information-rich economy, the law school graduates who thrive are the ones who market their services to the right people in the right way. Just as no law firm today can endure without effective marketing efforts, neither can job-hunters at any level. Self-marketing does not have to be an onerous process though. Here are some simple tips to help you make self-promotion a natural part of your day, whether you're looking for your first job out of law school or working your way up the law practice ladder.
Seek only work that fascinates you. Don't worry about whether you'll be good at something. If the job turns you on, you'll be good enough; if it doesn't, you won't. Employers and clients ...
Top 10 Free SEO Tools for Law Firm Websites
in Featured
While most attorneys have neither the time nor the patience to worry about search engine optimization (SEO), it is important that you learn the basics about how to improve your website. There are a number of costly SEO-related tools on the market and, fortunately, also numerous free tools that, in many cases, are just as good as the paid ones.
The tools out there generally do the following:
They Help You Understand Keywords. Keywords are very important because search engines will generally refer traffic to your site based on the keywords that are on the pages of your website. For example, if your website talks about “personal injury”, generally you are going to be competing with hundr ...
Google Releases New Panda Update Against Thin Content
in Featured
Last week, Google began to rollout a new Panda update, this one targeting thin content on the web in its search engine results. The update should be completed sometime this week, according to Google Webmaster Trends Analyst Pierre Far. Far works for Google UK.
Far made the announcement on his Google+ page, saying the following:
“Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.
Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized si ...
How to Get Found by Potential Clients and Employers Using Law.net
in Featured
Very few attorneys realize the massive power of the Internet to drive clients (and employers) to them. The Internet can radically alter your career if you use it properly. Very few people will read, absorb and carry out the suggestions contained in this article. I can tell you with near 100% confidence, however, that if you read this closely, understand this and take my advice to heart you will be richly rewarded.
Simply by being visible on the Internet, I have seen associates, partners and others:
Get great jobs and countless offers to interview (I’ve seen this more times than I can remember)
Bring in clients (as associates, partners and solo practitioners)
Get speaking engag ...
Top 5 Ways Lawyers Can Get New Clients through Their Websites
in Featured
In a survey done by the law firm Moses & Roth, 1183 people were asked how they find a specialty lawyer. Here is how they responded:
What is interesting about these results is that 35.5 percent of people used the Internet in some way to find an attorney. In addition, the same report indicated that 55.7 percent of the people who were referred to a firm by a friend still research attorneys online after the recommendation (usually, of course, by finding the attorney’s website). This means close to 60% of people are using the Internet in some way to find attorneys.
Here are some other important facts to consider:
As time goes by and more people abandon the Yellow Pages and u ...
Top 10 Ways Attorneys Can Get Found by Clients Online and Increase Their Business
in Featured
I have been practicing law for almost 20 years now. I really enjoy it. In fact, I like practicing law so much that I continue doing it despite owning several companies that could easily occupy all of my time.
In the 20 years I have been practicing law, I have learned some easy tactical methods that you can use to increase your business; however, strategically the most important thing that you can do is to be passionate about what you are doing.
Tactics (which I am going to teach you) can work wonders and can be taught.
Strategy (which is how you think and feel about your work) cannot be taught. The more you enjoy and are passionate about your work, the more clients you will have.
...