Michelle Cooke is a litigation partner in the firm’s Los Angeles office and the co-chair of the Intellectual Property practice group. Her practice focuses on intellectual property law and highlights three particular areas: branding, online content and branding presence, and international protection. By providing strategic and tailored advice to global as well as early-stage companies, she helps clients build, protect, and monetize their valuable intellectual property assets brands—domestically, internationally and online.
Ms. Cooke effectively guides clients through the full continuum of issues they face in establishing, expanding, and exploiting brands. She represents clients across a wide range of industries, and has particular experience in entertainment and media, multi-media platforms, consumer products, apparel, and software. Ms. Cooke provides the following services to her clients:
Evaluates and navigates risks that might threaten brand value or create liability.
Develops strategic plans to maximize value through brand expansion, exploitation and exposure.
Negotiates and manages licensing, merchandising, and distribution agreements, and related compliance and disputes with licensees/licensors.
Handles the sale and acquisition of international intellectual property rights.
Builds and manages trademark and copyright portfolios.
The use, protection, and enforcement of intellectual property rights on the Internet present unique concerns and challenges for intellectual property owners, Web users and online service providers. Ms. Cooke provides strategies tailored to the online environment including issues involving:
