Law Firm Website Conversion Optimization and Bounce Rate Reduction

There is no sense driving visitors to your website if nothing is happening with them once they get there. Let Law.net’s scientists study your law firm website, set up tracking parameters and make changes calculated to get visitors to engage with your law firm’s website by submitting their information to you and pick up the phone and call you about their legal issues. Our objective is to make your SEO, PPC and other marketing methods pay the most possible by getting users to contact you with their legal issues.

Law.net will then submit reports to you each month so you know how much you are improving.

We Will Track Your Conversions

Law.net scientists will track the conversions and inquiries that your law firm website is receiving. Using the data we find, we will understand how you “measure up” compared with other law firm websites and study patterns to reveal problem areas that may need improvement.

We Will Review Where Users are Dropping Off

In order to understand where users are dropping off, we can (with your approval) survey your visitors who are leaving and see if additional content, trust measures and other metrics might be useful to keeping them on the site. We will also see if there are certain elements of your website pages that may need adjustment to comply with best practices.

We Will Make Changes to Your Website in Response to Our Findings

Once we have proper information from our study of your website and observations of user behavior, we will create various changes on your website to increase conversions and get more inquiries to your law firm.

We Will Refine and Re-Refine Changes to Your Website

Using A/B testing measuring the effectiveness of each change to your law firm website site, we will continually refine and re-refine changes to your website to increase conversion rates.

What the Process Looks Like

1. Tracking

We start off by setting up analytics to understand when potential clients and others are taking action and contacting you when they arrive on your law firm site. This helps us understand a “base” level and what we can do to improve it.

2. Refinement

Once we have adequate information from our initial investigation of your law firm website, we will refine this and make changes based on these metrics. We will do this work for you – including submitting designs to you for approval.

3. Re-Refinement

Using A/B testing and other tools, we will continually refine and re-refine the work we are doing to make sure your site is performing as well as it can. By measuring your law firm website against previous benchmarks, we will know where and how we can improve.

Let Law.net Make Your Marketing Dollars Work Better for You

Improve Conversions and Reduce Your Bounce Rates

Let Law.net’s scientists optimize, test and continually improve your law firm website through conversion optimization. Let us increase the effectiveness of your existing advertising by getting more clients to call you!